Distracted Driving
a social design campaign
a social design campaign
Distracted driving is one of the leading causes of accidents on the road. This campaign uses clear communication through a simple, yet powerful approach to highlight the dangers of phone use behind the wheel.
Project Overview
This social design campaign focuses on leveraging visual communication to address a critical societal issue: distracted driving. The project aims to develop a compelling and informative campaign that educates the public, raises awareness, and inspires behavioral change. I aimed for a simple yet powerful approach, allowing the message to be communicated clearly and straight to the point. The usage of white space allows for contemplation and reflection in the poster, especially with the undelivered text message. This minimalist design approach eliminates unnecessary clutter, ensuring the message remains the primary focus and making it easy for viewers to absorb the content quickly.
This social design campaign focuses on leveraging visual communication to address a critical societal issue: distracted driving. The project aims to develop a compelling and informative campaign that educates the public, raises awareness, and inspires behavioral change. I aimed for a simple yet powerful approach, allowing the message to be communicated clearly and straight to the point. The usage of white space allows for contemplation and reflection in the poster, especially with the undelivered text message. This minimalist design approach eliminates unnecessary clutter, ensuring the message remains the primary focus and making it easy for viewers to absorb the content quickly.
Design Process
I began with a written proposal that outlined the topic of distracted driving and established the message I wanted to convey. This also helped solidify my design problems and the behavioral outcomes of my user group. A moldboard helped to define my visual approach and consisted of a variety of posters whose visual language is more simplistic to convey a message while using specific imagery to highlight their topic.
I began with a written proposal that outlined the topic of distracted driving and established the message I wanted to convey. This also helped solidify my design problems and the behavioral outcomes of my user group. A moldboard helped to define my visual approach and consisted of a variety of posters whose visual language is more simplistic to convey a message while using specific imagery to highlight their topic.
Role
Designer
Project Date
October 2024
Client
Class Project
Skills Involved
Design Research
Campaign Design
Information Design
Designer
Project Date
October 2024
Client
Class Project
Skills Involved
Design Research
Campaign Design
Information Design
Process
Deliverables
Bus Shelter Ad, Billboard
Poster, Instagram, Facebook