Tombow
a packaging redesign
a packaging redesign
A redesign project blending precision and creativity by creating a detailed 3D model of a writing utensil and reimagining its packaging to enhance functionality, aesthetics, and sustainability to deliver a market-ready solution.
Project Overview
This project involved the detailed replication through 3D modeling of a writing utensil, followed by the redesign of its packaging to enhance functionality, aesthetics, and market appeal. The goal was to develop a precise digital replica of the original product and then reimagine its packaging to improve usability, branding, and sustainability. The project demonstrated the integration of digital design skills with practical problem-solving, resulting in a product that was both visually compelling and functionally enhanced. The redesigned packaging not only elevates the user experience but also aligns with modern sustainability efforts, making it a market-ready solution.
This project involved the detailed replication through 3D modeling of a writing utensil, followed by the redesign of its packaging to enhance functionality, aesthetics, and market appeal. The goal was to develop a precise digital replica of the original product and then reimagine its packaging to improve usability, branding, and sustainability. The project demonstrated the integration of digital design skills with practical problem-solving, resulting in a product that was both visually compelling and functionally enhanced. The redesigned packaging not only elevates the user experience but also aligns with modern sustainability efforts, making it a market-ready solution.
Design Process
I selected the Tombow Monograph Mechanical Pencil as the writing utensil I would replicate and redesign the packaging for. First, I researched the original packaging and established areas where I could improve on the design. I explored possible directions through sketches, before making a prototype of the design direction in cardboard and paper. 3D modeling the Tombow pencil required great detail and attention to achieve a successful replication. Finally, I then modeled my packaging redesign and rendered it.
I selected the Tombow Monograph Mechanical Pencil as the writing utensil I would replicate and redesign the packaging for. First, I researched the original packaging and established areas where I could improve on the design. I explored possible directions through sketches, before making a prototype of the design direction in cardboard and paper. 3D modeling the Tombow pencil required great detail and attention to achieve a successful replication. Finally, I then modeled my packaging redesign and rendered it.
Role
Designer
Project Date
December 2023
Client
Class Project
Skills Involved
CAD Modelling
Packaging Design
Designer
Project Date
December 2023
Client
Class Project
Skills Involved
CAD Modelling
Packaging Design
Early Ideation
Original Packaging
Mixture of cardboard and plastic – not the most sustainable, but very simple and straight to the point. How can I keep this clear visual communication while designing a more sustainable solution?
Deliverables
