This visual communication design project focuses on developing a complex and cohesive visual identity system for a conceptual conference. I designed a human-centered automotive design conference that focuses on how inclusivity and accessibility can be integrated into the field. The goal was to create a distinctive brand identity and apply it across a wide range of materials for a conference. This project challenged me to think critically about how design reflects the tone and purpose of a professional event, while also addressing the technical demands of real-world application. Through logo design, identity guidelines, and branded collateral, I crafted a cohesive visual language that brings the conference experience to life.